VENICE . O3 . It’s Aperitivo O’clock
You all know Venice Carnival, but what about Venice Cocktail Week ? No better excuse to visit. In this episode we talk about Select Aperitivo and the cocktails we created for Venice Cocktail Week 2022.
SELECT APERITIVO
SPEAKING
of the 20s and iconic Venezia brands, you automatically think of Select Aperitivo. Created in 1920 in the building next-door do Fortuny and in front of Palazzo Experimental (now Hilton Hotel), by the Pilla brothers, this crimson-red, bittersweet aperitivo has been mixed with rivers of sparkling wine ever since and became a symbol of the authentic Venetian Spritz and of the Venetian way of life around the world.
Boosted by 30 different botanicals, Select is a great choice when you look for a versatile aperitivo with a complex aromatic profile that is not afraid of being mixed in cocktails.
To celebrate its 100 anniversary, Select restored “Selecta” , an historical Gondola from one of the most respected Venetian Maestros.
On the morning of August 31, Rudi Carraro from Gruppo Montenegro called us with an offer we couldn’t refuse: making Select-based cocktails during Venice Cocktail Week at Palazzo Experimental 🤯
LOCATION:
Located in Dorsoduro, overlooking the Giudecca. Here your eyes can wander and you can breathe the open sea. The feeling you have is very different from the labyrinthic canals surrounding Canal Grande. There you feel like “let’s grab a selfie stick and rent a gondola”, here feel more like “let’s jump on a boat and go trading spices in Java”. Unless it’s a foggy day, in which case healing your spleen by reading Thomas Mann on a terrace might be a better option.
For the occasion, Alexandra decided to explore different aspects of Select’s personality and to bring it out of its Comfort Zone.
Rosa Pastello a pastel pink mix of Gin, Select and Adriatico Bianco inspired by the Palazzo façade. Cherry on top ? There is an Amarena cherry on top!
Pink Martini a blushy Vodka Martini pimped up with a splash of Select. Don’t think twice, it’s all right.
Bitter is better takes you on a walk on the wild side with Select, Montenegro, Red Vermouth, Lemon, Oaxaca Smoked salt and Parmigiano. Bitter & Sour & Salty & Sweet & Smoky, take that Samin Nosrat !
Thanks to everyone who came by and to our hosts and friends: selectaperitivo venicecocktailweekoffiicial rudi_carraro lorenzo-dicola cocktail_daily dalcinsusanna
We had the best of times working and sharing our time in Venice with you!
You can visit the Venice Biennale until November 27th 2022.
Drink Select responsibly.
Enjoy Venice without limits.
Illustrations : Vincent Moustache
